In this edition of Weekly Focus APAC: TV Commerce Untapped Potential for Asian Brands; Singapore Event Tickets Now On Sale via Facebook; Thai Retail Marketing Platform Unveils Mobile Game; Singapore Tech Mall Reopens With New Retail Experience; and 7-11 Japan [...]

In this edition of Weekly Focus APAC: TV Commerce Untapped Potential for [...]

Most brands today understand the importance of having an omnichannel strategy, but doing so will become more complex as Internet of Things (IoT) adoption continues to grow alongside customer demand for more personalisation. Consumers are acquiring more and more web-connected devices [...]

Most brands today understand the importance of having an omnichannel strategy, but [...]

In this edition of Weekly Focus APAC: SEA Customers Find Delight in Automated Engagement; Walmart Taps Blockchain for Food Safety in China; Tmall Goes English for Global Merchants; Vietnam Airlines Looks to Data for Tailored Customer Experience; and Lazada Joins [...]

In this edition of Weekly Focus APAC: SEA Customers Find Delight in [...]

In this edition of Weekly Focus APAC: Singapore Consumers Want to See Online Traits In-Store; Delivery Main Contributor of SEA Consumer Complaints; Taiwan E-commerce Group Partners Korea Logistics Firms; and Lazada Tweaks Liveup Benefits & Refreshes Brand. Singapore Consumers Want to [...]

In this edition of Weekly Focus APAC: Singapore Consumers Want to See [...]

It has modernised a traditional performing act, turning it into an international phenomenon. Now, like other traditional retail and business brands, it wants to extensively tap technology as well as data to make more informed decisions about its product delivery [...]

It has modernised a traditional performing act, turning it into an international [...]

‘Challenger brands’. It’s in their name, and part of everything they do. Not only is the basis of their business to challenge traditional businesses in their sector, but taking on, and standing out from, established brands, sometimes of enormous scale, [...]

‘Challenger brands’. It’s in their name, and part of everything they do. [...]

With brands in Asia and around the world increasingly looking at how to better engage consumers, one vendor is tapping product packaging as a way to gather data about customers and deliver personalised services. Operating 15 factories worldwide, Tetra Pak produces [...]

With brands in Asia and around the world increasingly looking at how [...]

In this edition of Weekly Focus APAC: Singapore Firms Think Bad Data Management Lead to Lost Opportunities; Digital Let China Outpace Other Nations; GOJEK Brings Doctor to Drivers Anywhere Anytime; Lazada Looks to Boost Merchant Reach as Cross-Border Sales Boom; [...]

In this edition of Weekly Focus APAC: Singapore Firms Think Bad Data [...]

In this piece, Emily Bedford, head of customer success, EMEA, Partnerize, tells DTCDaily that we have arrived at the age of the DTC Brand. You know the brands we’re talking about. They’re the direct-to-consumer players that so often sit next to the [...]

In this piece, Emily Bedford, head of customer success, EMEA, Partnerize, tells DTCDaily [...]

I have read some utterly depressing outlooks for the year ahead. It would seem most think it will be an epic struggle for the advertising industry in 2019 - but then when was it ever easy for anyone. There’s always an [...]

I have read some utterly depressing outlooks for the year ahead. It [...]