Eliminating Societal Taboos: Q&A with Hims' CEO
Issues such as hair loss and erectile dysfunction have always been tricky subjects for men to broach. For this reason, e-commerce has become a leading way to tackle these problems. Andrew Dudum (pictured below), founder & CEO, Hims, started his [...]
Issues such as hair loss and erectile dysfunction have always been tricky [...]
Carro Urges Interoperability Between Martech Tools for Better Insights
Singapore-based automotive marketplace Carro will have an easier time extracting insights from its marketing campaigns if current adtech and martech tools interoperate. These tools generate significant cost savings, driving down cost per lead since they help reduce wastage, according to Carro [...]
Singapore-based automotive marketplace Carro will have an easier time extracting insights from [...]
Weekly Focus APAC: Flipkart Introduces 'Ideas' to Enrich Shopper Experience
In this edition of Weekly Focus APAC: Flipkart Introduces 'Ideas' to Enrich Shopper Experience; Alibaba Clocks 44% Increase in Commerce Revenue; JD.com 2Q Revenue Climbs to £17.56bn; RedDoorz Secures £57m in Series C; and Carousell Unveils Rebrand With New Logo. Flipkart [...]
In this edition of Weekly Focus APAC: Flipkart Introduces 'Ideas' to Enrich [...]
AirAsia Wants Tools to Engage Customers Moving to Messaging Apps
Customers are increasingly moving to messaging apps to interact with brands and AirAsia wants the tools that will better enable the airliner to do so. Consumers now want to talk to businesses and find resolutions the way they talk to their [...]
Customers are increasingly moving to messaging apps to interact with brands and [...]
Weekly Focus APAC: APAC Marketers Believe Omnichannel Commerce & UX Still Underdeveloped
In this edition of Weekly Focus APAC: APAC Marketers Believe Omnichannel Commerce & UX Still Underdeveloped; Grab Sets Sights on Indonesia Expansion; Alibaba Appointed Exclusive Salesforce CRM Provider in Four Asian Markets; Singtel Enters Insurance Market With NTUC Income Partnership; [...]
In this edition of Weekly Focus APAC: APAC Marketers Believe Omnichannel Commerce [...]
Knowing APAC Consumers Will Get Tougher With IoT Boom
Most brands today understand the importance of having an omnichannel strategy, but doing so will become more complex as Internet of Things (IoT) adoption continues to grow alongside customer demand for more personalisation. Consumers are acquiring more and more web-connected devices [...]
Most brands today understand the importance of having an omnichannel strategy, but [...]
Weekly Focus APAC: SEA Customers Find Delight in Automated Engagement
In this edition of Weekly Focus APAC: SEA Customers Find Delight in Automated Engagement; Walmart Taps Blockchain for Food Safety in China; Tmall Goes English for Global Merchants; Vietnam Airlines Looks to Data for Tailored Customer Experience; and Lazada Joins [...]
In this edition of Weekly Focus APAC: SEA Customers Find Delight in [...]
Cirque du Soleil Spotlights Visual Data to Better Understand Audience
It has modernised a traditional performing act, turning it into an international phenomenon. Now, like other traditional retail and business brands, it wants to extensively tap technology as well as data to make more informed decisions about its product delivery [...]
It has modernised a traditional performing act, turning it into an international [...]
Online Fills Customer Review Gap In Stores
E-tailers are moving offline in a bid to better engage customers across the buying journey, but a key online component lacking in physical stores today needs to be addressed so consumers have the same experience in-store as they do online. There [...]
E-tailers are moving offline in a bid to better engage customers across [...]
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