July offer Chinese character personalisation for Lunar New Year
Fast growing Australian direct-to-consumer brand July have this week announced they will offer Chinese character personalisation for Lunar New Year. July is the only company in the Australian luggage market – and one of the only luggage companies in the [...]
Fast growing Australian direct-to-consumer brand July have this week announced they will [...]
Native Ads Can Help DTC Brands Appeal to Diverse APAC Audience
With the main audience for most DTC brands young, open-minded, and tech-savvy, these companies will need effectively target the right stage of consumers' buying journey with personalised, dynamic ads. And with the Asian region populated with highly diverse markets, DTC brands [...]
With the main audience for most DTC brands young, open-minded, and tech-savvy, [...]
PropertyGuru Taps Deep Analysis to Spruce Up Quality of Listings
To provide house hunters with good quality listings online, PropertyGuru has turned to data analysis to identify components that should be removed or enhanced and score agents on its platform. For instance, listed properties that contained more indoor images were found [...]
To provide house hunters with good quality listings online, PropertyGuru has turned [...]
Alibaba Takes Brands to New Markets in Record 11.11 Sales
Alibaba's focus on helping brands sell into new consumer markets across China and the region as well as use of preorder campaigns have been credited in pushing its November 11 sales this year to another record figure. At the close of [...]
Alibaba's focus on helping brands sell into new consumer markets across China [...]
Weekly Focus APAC: Harvey Norman Goes 'Synchronised' Shopping with Microsoft
In this edition of Weekly Focus APAC: Harvey Norman Goes 'Synchronised' Shopping with Microsoft; JD.com Partners Agility to Ease Product Access; eBay Eyes Wider China Footprint; NETS & ComfortDelGro Unveil In-App Payment Option; Alibaba Clocks 40% Growth in Commerce Revenue; [...]
In this edition of Weekly Focus APAC: Harvey Norman Goes 'Synchronised' Shopping [...]
Weekly Focus APAC: Ohmyhome Developing 'Singlish' Chatbot
In this edition of Weekly Focus APAC: Ohmyhome Developing 'Singlish' Chatbot; Alibaba to Digitise Beijing Theme Park Experience; Zalora Looks to Improve Logistics with FarEye; Singapore P2P Payment Gains Billion-Dollar Traction; and Gojek CEO Leaves to Be Civil Servant. Ohmyhome Developing [...]
In this edition of Weekly Focus APAC: Ohmyhome Developing 'Singlish' Chatbot; Alibaba [...]
Weekly Focus APAC: Shoppers Okay with AI Use If Beneficial
In this edition of Weekly Focus APAC: Shoppers Okay with AI Use If Beneficial; Tokopedia Touted to Contribute 1.5% of Indonesian Economy; Alibaba Finalises Russian E-commerce JV; Singapore to Ban Ads for Drinks with Very High Sugar Content; Essence Brings [...]
In this edition of Weekly Focus APAC: Shoppers Okay with AI Use [...]
APAC Brands Embrace DTC Model for Customer Feedback
While most businesses today look to establish a direct customer relationship to more effectively push sales, more in future will want to do so to improve their products and brand messaging. Merchants on Carousell, for example, are opening up stores on [...]
While most businesses today look to establish a direct customer relationship to [...]
Weekly Focus APAC: Thai Fashion Marketplace Eyes Regional Expansion With New Funds
In this edition of Weekly Focus APAC: Thai Fashion Marketplace Eyes Regional Expansion With New Funds; Japan Rail Riders to Get Personalised Deals; Flipkart Adds 30K Retailers in Preparation for Online Shopping Fest; and Coach & Kate Spade Eye Tmall [...]
In this edition of Weekly Focus APAC: Thai Fashion Marketplace Eyes Regional [...]
APAC Brands Should Prep For AI-Powered Customer Engagement
Organisations need to trust machines to do a job, sometimes better than humans can, and prepare for a future where bots will provide better customer engagement. Specifically, businesses and governments would have to decide what defined people as human beings and [...]
Organisations need to trust machines to do a job, sometimes better than [...]
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