With the main audience for most DTC brands young, open-minded, and tech-savvy, these companies will need effectively target the right stage of consumers' buying journey with personalised, dynamic ads. And with the Asian region populated with highly diverse markets, DTC brands [...]

With the main audience for most DTC brands young, open-minded, and tech-savvy, [...]

Organisations need to trust machines to do a job, sometimes better than humans can, and prepare for a future where bots will provide better customer engagement. Specifically, businesses and governments would have to decide what defined people as human beings and [...]

Organisations need to trust machines to do a job, sometimes better than [...]

In this edition of Weekly Focus APAC: Alibaba Acquires Import E-commerce Platform for £1.6bn; Jack Ma Steps Out of Alibaba Limelight; Expedia Unpacks AI to Enhance Search Experience for Travellers; JD.com Taps AI to Help Philips Better Understand Customer Behaviour; [...]

In this edition of Weekly Focus APAC: Alibaba Acquires Import E-commerce Platform [...]

In this edition of Weekly Focus APAC: Shopee Most Downloaded E-commerce App in SEA; Largest Amazon Campus Now In India; UrbanFox Expands into Southeast Asia; Adphorus Looks to Tap APAC Demand for Facebook Marketing; and Line Pay Integrates With WeChat [...]

In this edition of Weekly Focus APAC: Shopee Most Downloaded E-commerce App [...]

Singapore-based automotive marketplace Carro will have an easier time extracting insights from its marketing campaigns if current adtech and martech tools interoperate. These tools generate significant cost savings, driving down cost per lead since they help reduce wastage, according to Carro [...]

Singapore-based automotive marketplace Carro will have an easier time extracting insights from [...]

In this edition of Weekly Focus APAC: Flipkart Introduces 'Ideas' to Enrich Shopper Experience; Alibaba Clocks 44% Increase in Commerce Revenue; JD.com 2Q Revenue Climbs to £17.56bn; RedDoorz Secures £57m in Series C; and Carousell Unveils Rebrand With New Logo. Flipkart [...]

In this edition of Weekly Focus APAC: Flipkart Introduces 'Ideas' to Enrich [...]

In this edition of Weekly Focus APAC: Digital Banks to Gain Ground Against Traditional Rivals in APAC; India Social Commerce Marketplace Raises £103m; Alibaba Projected to Take 32.6% of China's Online Ads; and Grab Amongst Top Four Largest Ride-Sharing Firms. Digital [...]

In this edition of Weekly Focus APAC: Digital Banks to Gain Ground [...]

Customers are increasingly moving to messaging apps to interact with brands and AirAsia wants the tools that will better enable the airliner to do so. Consumers now want to talk to businesses and find resolutions the way they talk to their [...]

Customers are increasingly moving to messaging apps to interact with brands and [...]

In this edition of Weekly Focus APAC: Half of Marketers Win Shoppers With Geofencing; Alibaba Opens B2B Marketplace to US Sellers; Gojek Rebrands to Signal Regional Growth Ambition; and Autonomous Bots Aim to Keep Singapore Clean. Half of Marketers Win Shoppers [...]

In this edition of Weekly Focus APAC: Half of Marketers Win Shoppers [...]

Alibaba has set its sights on the US business-to-business (B2B) market, opening its platform to manufacturers, wholesalers, and distributors in the country and pledging to expand the reach of small and midsize businesses (SMBs). The move would allow these smaller companies [...]

Alibaba has set its sights on the US business-to-business (B2B) market, opening [...]