Warby Parker Raises USD$245m; British Femtech Callaly Raises £1.7m
The FGB Digest brings you the latest news on the world’s fastest growing direct-to-consumer and challenger brands. In today’s edition: Warby Parker raises USD$245m; Pinterest trials quiz ad unit in Canada; Callaly raises £1.7m. Warby Parker raises USD$245m in Series F/G DTC [...]
The FGB Digest brings you the latest news on the world’s fastest [...]
Airbnb Halts Marketing Spend to Save USD$800m; Ed-tech Business Preply Announces USD$10m Round
The FGB Digest brings you the latest news on the world’s fastest growing direct-to-consumer and challenger brands. In today’s edition: Airbnb halts marketing spend to save USD$800m; Ed-tech business Preply announces USD$10m round; and Thumbtack lays off 250 employees. Airbnb halts [...]
The FGB Digest brings you the latest news on the world’s fastest [...]
Native Ads Can Help DTC Brands Appeal to Diverse APAC Audience
With the main audience for most DTC brands young, open-minded, and tech-savvy, these companies will need effectively target the right stage of consumers' buying journey with personalised, dynamic ads. And with the Asian region populated with highly diverse markets, DTC brands [...]
With the main audience for most DTC brands young, open-minded, and tech-savvy, [...]
PropertyGuru Taps Deep Analysis to Spruce Up Quality of Listings
To provide house hunters with good quality listings online, PropertyGuru has turned to data analysis to identify components that should be removed or enhanced and score agents on its platform. For instance, listed properties that contained more indoor images were found [...]
To provide house hunters with good quality listings online, PropertyGuru has turned [...]
Dollar Shave Club Owner to Stop Porn Site Adverts; allplants Launch Dessert Range
DTC’s Daily Digest brings you the latest news on the world’s fastest growing direct-to-consumer brands. In today’s edition: Dollar Shave Club owner to stop porn site adverts; allplants launch dessert range; and Notonthehighstreet comes to the high street. Dollar Shave Club [...]
DTC’s Daily Digest brings you the latest news on the world’s fastest [...]
Five US DTCs Make Up Half of Ad Spending; Airbnb Invests in Tiqets
DTC’s Daily Digest brings you the latest news on the world’s fastest growing direct-to-consumer brands. In today’s edition: Five US DTCs make up half of ad spending; Airbnb invests in Tiqets; and Duffel raises USD$30m. Five US DTCs make up half [...]
DTC’s Daily Digest brings you the latest news on the world’s fastest [...]
Weekly Focus APAC: Shoppers Okay with AI Use If Beneficial
In this edition of Weekly Focus APAC: Shoppers Okay with AI Use If Beneficial; Tokopedia Touted to Contribute 1.5% of Indonesian Economy; Alibaba Finalises Russian E-commerce JV; Singapore to Ban Ads for Drinks with Very High Sugar Content; Essence Brings [...]
In this edition of Weekly Focus APAC: Shoppers Okay with AI Use [...]
Going Minimalist to Engage Consumers: Q&A with GREATS & Agency Within
Coming up with new and engaging creative has never been easy, but the amount of ads consumers see these days means this task is perhaps more challenging than ever. Shoe brand GREATS, which has recently been acquired by Steve Madden, [...]
Coming up with new and engaging creative has never been easy, but [...]
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