Lindsay Rowntree
Contributor, FGB
Lindsay Rowntree is a contributor to FastGrowthBrands, providing news and analysis on the emerging DTC company segment. Lindsay is also Head of Content at WireCorp. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
Robots Fail to Win Shoppers’ Hearts: How Man Beats Machine When Translating Retail Content
A computer can certainly beat the majority of people at chess and, if you believe theoretical physicist, cosmologist, and University of Cambridge professor Stephen Hawking, the rise of the robot could have potentially very serious implications for the entire human [...]
A computer can certainly beat the majority of people at chess and, [...]
Who Will Win the Battle of the E-commerce Holidays?
Over the past 24 hours, a number of articles have popped up comparing Singles' Day with Amazon Prime Day. The comparison seems strange, with the two days addressing completely different consumer behaviour needs, writes Hannes Ben, Chief International Officer at Forward3D [...]
Over the past 24 hours, a number of articles have popped up [...]
Why Is the Biggest Online Store in the World Heading to Offline?
Modern retail is, to put it mildly, in a state of transition. But judging just from the headlines in the biggest outlets, it’s not always clear which way things are headed. Is there a 'Retailpocalypse' signified by the 50% decline [...]
Modern retail is, to put it mildly, in a state of transition. [...]
How Can Retailers Use Data Footprints to Keep Up with Consumers?
In 1966 Time Magazine predicted, “remote shopping, though entirely feasible, will flop.” Fifty years on, it’s clear how wrong fortune tellers can be. In the UK, online sales are set to hit £67bn this year — £27bn of which will be [...]
In 1966 Time Magazine predicted, “remote shopping, though entirely feasible, will flop.” [...]
Is the Rental Market an Untapped Route For Reaching the Elusive Younger Market?
Millennial consumers are notoriously difficult to reach through traditional marketing channels. As the first generation of true digital natives, they are never far from their smartphones; but when it comes to consuming content they’re a discerning bunch – woe betide [...]
Millennial consumers are notoriously difficult to reach through traditional marketing channels. As [...]
UK Retail Unemployment on the Rise, But Data Is the Answer to Securing the Physical Store's Future
Last week the British Retail Consortium (BRC) issued a press release announcing a record reduction in retail unemployment, with hours worked in retail declining by 4.2%, compared with the same quarter in 2016. One of the key reasons for this? [...]
Last week the British Retail Consortium (BRC) issued a press release announcing [...]
The Retail Apocalypse Isn’t Nigh, But Brands Must Adapt Like It Is
The death of physical retail is overblown, but that doesn't mean that brands don't need to adapt to future-proof their existence. Alyssa Stone (pictured below), director of business development, Drawbridge, writes exclusively for RetailTechNews about what physical retailers must understand [...]
The death of physical retail is overblown, but that doesn't mean that [...]
Gen Z: Why Your Brand Means Nothing & the Experience is Everything
Impatient. Focused. Digital experts. If you can’t reach Generation Z in less than five seconds, you are unlikely to reach them at all – so how are retailers going to win over this latest generation of potential customers? With minimal [...]
Impatient. Focused. Digital experts. If you can’t reach Generation Z in less [...]
eMarketer Releases US Commerce Forecast; ASOS Pre-tax Profits Grew 145% YOY
RetailTechNews rounds up some of the biggest stories in the European retail technology space, as well as news and developments in the US market, which influence the European retail sector. In this week’s edition: eMarketer releases US commerce forecast; ASOS pre-tax profits [...]
RetailTechNews rounds up some of the biggest stories in the European retail technology [...]
The Mark of Intelligent Retailing is Customer Understanding through Data
Dr Marc Hobell (pictured below), director, Pitney Bowes Software explains the importance of data and technology in retail to ensure an accurate understanding of customers and inform, not just physical store locations, but also the approach to omnichannel communications. Retail is [...]
Dr Marc Hobell (pictured below), director, Pitney Bowes Software explains the importance [...]
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