Lindsay Rowntree
Contributor, FGB
Lindsay Rowntree is a contributor to FastGrowthBrands, providing news and analysis on the emerging DTC company segment. Lindsay is also Head of Content at WireCorp. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
How DTC Brands are Using Programmatic for Business Growth
DTC brands are usually digital-first in their nature and have ambitious growth targets – this means they need to acquire customers at speed and the best way to do this is through marketing, writes Lloyd Greenfield (pictured below), client partner [...]
DTC brands are usually digital-first in their nature and have ambitious growth [...]
How Retailers & CPG Brands Can Boost In-Store Visits
Should the new year bring new advertising strategies? In this piece for RetailTechNews, Nicolas Rieul (pictured below), global chief strategy and marketing officer, S4M, the drive-to-store platform, analyses four major trends in 2019, which will allow for retailers and CPG [...]
Should the new year bring new advertising strategies? In this piece for [...]
Announcing the launch of DTCDaily.com & DTC London
WireCorp currently operates three publications (ExchangeWire, RetailTechNews and TheGamingEconomy), covering the digital advertising, retail technology and gaming sectors. The stand-out trend of 2018 across all these news sites was the rise of the direct-to-consumer (challenger) brand. Direct-to-consumer (DTC) is the biggest [...]
WireCorp currently operates three publications (ExchangeWire, RetailTechNews and TheGamingEconomy), covering the digital [...]
Announcing the Launch of DTCDaily.com & DTC London
WireCorp currently operates three publications (ExchangeWire, RetailTechNews, and TheGamingEconomy), covering the digital advertising, retail technology, and gaming sectors. The stand-out trend of 2018 across all these news sites was the rise of the direct-to-consumer (challenger) brand. Direct-to-consumer (DTC) is the biggest [...]
WireCorp currently operates three publications (ExchangeWire, RetailTechNews, and TheGamingEconomy), covering the digital [...]
2019 Outlook: All Aboard the DTC Train
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. By now, if you haven't heard the term 'DTC' at every corner, you should probably try to work out why. [...]
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next [...]
5 Key Takeaways from Discussions at ATS Berlin
The representative team from Beeswax EMEA attended ATS Berlin on 6 November, 2018 – a gathering of around 200 programmatic media professionals from across Germany. They were ready to learn from some amazing speakers – and weren’t disappointed, hearing from companies [...]
The representative team from Beeswax EMEA attended ATS Berlin on 6 November, [...]
How the Best Service-Layer Companies May Turn the Tables on Big Brands
There has been much conversation around direct-to-consumer (DTC) brands, and why and how they are causing such disruption to the traditional marketing model and the way they engage with the service layer. Writing exclusively for ExchangeWire, Jay Friedman (pictured below), president [...]
There has been much conversation around direct-to-consumer (DTC) brands, and why and [...]
The New Frontier for Programmatic: Digital E-Commerce
Much is to be said about the new wave of buying and selling throughout the greater digital ecosystem. As e-commerce continues to transform the way businesses and retailers alike generate income, the industry must look to divide programmatic buying into [...]
Much is to be said about the new wave of buying and [...]
Personalisation & Loyalty: The High Street Fights Back
The death of physical shops, and indeed the high street, has long been predicted ever since online shopping began to grow in earnest. And the figures around online spending certainly back that up: last year in the UK, we spent [...]
The death of physical shops, and indeed the high street, has long [...]
More Shopping on Smartphone than Tablet; Overstock Collaborates with Databricks
RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: Shopping via smartphone vs tablet; Overstock and Databricks collaborate; and Last-minute Christmas shopping in full swing. More shopping on smartphone than on tablet In [...]
RetailTechNews rounds up some of the biggest stories in the European retail [...]
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