Hugh Williams

Editor, FGB
Hugh Williams is Editor of FastGrowthBrands, where he edits and writes daily content focusing on challenger, direct-consumer and digitally native brands. He holds a Bachelor’s degree in History and Business from the University of Newcastle.Articles by Hugh
Refining Retailers' Mobile Strategies to Leverage Cross-Channel Data & Improve Customer Experience
The retail landscape has evolved rapidly in recent years. Some retailers have been moving towards an online-only strategy, yet many are failing to keep up with the ever-changing needs of their customers. In this piece, Graham Jackson (pictured below), CEO, Fluent [...]
The retail landscape has evolved rapidly in recent years. Some retailers have [...]
Leveraging Second-Party Data Alliances to Understand Your Audience in a Data-Compliant World
With many marketers having issues scaling their first-party data, and trouble trusting their third-party data, there is a clear gap in the market. Enter second-party data. In this piece, RetailTechNews, with the help of David Morris, director of solutions consulting, [...]
With many marketers having issues scaling their first-party data, and trouble trusting [...]
Amazon’s Private Labels Set for Breakthrough; Amazon Merchants Creating Trade Association
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon’s Private Labels Set for Breakthrough; Amazon Merchants Creating Trade [...]
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves [...]
Failure to Track Customer Lifetime Value; Data Sets Best-Performing Retailers Apart
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Failure to Track Customer Lifetime Value; Data Sets Best-Performing Retailers Apart; and Personalisation Strategies Have Room to Improve. Failure to Track Customer Lifetime Value UK marketers [...]
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. [...]
Shopping On the Go & the Future of the Store
Shops are still central to customers’ shopping habits; but there needs to be a shift in the role and function of the store, based on changing consumer lifestyles and new paths to purchase in order to take full advantage. In [...]
Shops are still central to customers’ shopping habits; but there needs to [...]
Attribution in Automotive: Q&A with PureCars
The automotive industry is going through a period of change. Where people used to research and purchase in the dealership, now the research is taking place on smartphones. In this Q&A, Sam Mylrea (pictured below), CEO, PureCars, explains how this [...]
The automotive industry is going through a period of change. Where people [...]
Amazon to Enter Vietnam in Challenge to Alibaba; Sending Money to Friends Through Alexa
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon to enter Vietnam in challenge to Alibaba; Sending money [...]
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves [...]
New Research Shows Little Consumer Interest in Smart Assistants; The Best Time to Gain GDPR Consent
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: New Research Shows Little Consumer Interest in Smart Assistants; The Best Time to Gain GDPR Consent; and Delivery Speed Demands Getting Tougher. New Research Shows [...]
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. [...]
Attribution Helping to Evolve Revenue Models – Q&A with Visual IQ
Whether it’s traditional retailers or e-commerce pure plays, any retailer worth their salt has an online selling presence. However, with so many channels influencing the customer path to purchase, attributing 100% of the sale to the last click is no [...]
Whether it’s traditional retailers or e-commerce pure plays, any retailer worth their [...]
Leveraging POS Data to Improve CX – Q&A with JD Sports & TruRating
With the news the JD Sports has joined forces with TruRating, RetailTechNews spoke to both parties about the partnership. In this piece, Wayne Davies, retail director, JD Sports and Georgina Nelson, CEO, TruRating, discuss how the store is improving customer [...]
With the news the JD Sports has joined forces with TruRating, RetailTechNews [...]
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