Augmented reality (AR) is a relatively new phenomenon in the retail world, but some brands already realise how important it is to harness what the technology offers. In this piece for RetailTechNews, digital branding and ad-tech writer Kayla Matthews explains how companies [...]

Augmented reality (AR) is a relatively new phenomenon in the retail world, [...]

With GDPR less than a month away, retailers are battening down the hatches in preparation for the regulations. In this piece, Judy Boniface (pictured below), CMO, Mailjet, tells RetailTechNews how businesses can be preparing themselves, as the deadline looms ever closer. If [...]

With GDPR less than a month away, retailers are battening down the [...]

Even though more sales are taking place online, shoppers have as many questions to ask as when they went in-store. This Q&A with Marie Sagarzazu (pictured below), UK country manager, iAdvize, looks at how conversational marketing tools can fill this gap, and [...]

Even though more sales are taking place online, shoppers have as many [...]

RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon Taking More of Retailers’ Budgets; Walmart vs Amazon in [...]

RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves [...]

RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: Social Media Is an Active Commerce Channel; Payment by Cryptocurrency; Fashion Platform Farfetch Launches Tech Accelerator; and Retailers Not Ready for GDPR. Social [...]

RetailTechNews rounds up some of the biggest stories in the European retail [...]

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: More Than Half of Retailers Not Ready for GDPR; IT Chiefs Admit Their Firms Need Help with AI; and Access to In-Store Mobile Technology [...]

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. [...]

In this piece for RetailTechNews, Ruth Manielevitch (pictured below), director of business development, Taptica, outlines the keys to keeping mobile app users engaged. There are literally billions of smartphone users. There are an estimated seven billion people occupying the planet now, [...]

In this piece for RetailTechNews, Ruth Manielevitch (pictured below), director of business development, [...]

This week, the spotlight is back on Alibaba Group and its touted use of online customer data to help brands come up with new products that cater to current consumer desires and needs. The Chinese e-commerce operator, together with global confection [...]

This week, the spotlight is back on Alibaba Group and its touted [...]

As the saying goes, it’s the thought that counts. But when it comes to seasonal sales, it seems that UK consumers are willing to go the extra mile and reach for their wallets to celebrate national days and holidays. With [...]

As the saying goes, it’s the thought that counts. But when it [...]

In this piece for RetailTechNews, Stuart Austin, programmatic consultant, Uniqodo, explains how the online advertising industry has grown off the back of a sea of data. However, with the European GDPR legislation coming into force on 25 May 2018, the tide [...]

In this piece for RetailTechNews, Stuart Austin, programmatic consultant, Uniqodo, explains how [...]