Lindsay Rowntree
Contributor, FGB
Lindsay Rowntree is a contributor to FastGrowthBrands, providing news and analysis on the emerging DTC company segment. Lindsay is also Head of Content at WireCorp. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
Will UK Retailers Have a Merry Christmas?
The Christmas season is a critical time for retail. As consumers work through their Christmas shopping and countdown to the 25th of December, retailers online and on the high street are vying for their attention, their loyalty, and share of [...]
The Christmas season is a critical time for retail. As consumers work [...]
The Post-GDPR Data Nirvana: How Can Retailers Navigate the New Marketing Landscape?
December is here; and the Christmas countdown has officially begun. Retailers are preparing for the most important period of the year. A time when sales could make or break certain businesses. But 25 December is not the only date to [...]
December is here; and the Christmas countdown has officially begun. Retailers are [...]
How Life-Event Data Allows Retailers to Leverage Consumer Spend in Slow Economic Times
It’s a challenging time for traditional bricks-and-mortar retailers as they struggle with the weak economy, writes Danny Crowe, planning director at lifestage marketing company, TwentyCi, exclusively for RetailTechNews. Sources, including the British Retail Consortium, agreed that pre-Christmas spending was down in October and [...]
It’s a challenging time for traditional bricks-and-mortar retailers as they struggle with [...]
AEG Is Embracing Emerging Technology to Sell You Washing Machines
How do you drive interest in a washing machine? Just ask AEG, which recently partnered with AR specialists 3RockAR to deliver an experiential campaign to commuters at London's Kings Cross station through a ‘magic mirror’, immersing passers by in a [...]
How do you drive interest in a washing machine? Just ask AEG, [...]
Why Data Is the Future of FMCG Retail
Across the globe, offline FMCG retail and e-commerce are on a collision course to create a new converged reality. Amazon’s multibillion-dollar acquisition of Whole Foods is leading the charge, with Alibaba's investment in Indian grocer Bigbasket likely to be in [...]
Across the globe, offline FMCG retail and e-commerce are on a collision [...]
Is the Personal Approach the Answer to Reaching Increasingly Sceptical Black Friday Consumers Online?
Black Friday is upon us and consumers are already facing a barrage of deals and special offers as retailers strive to make the most of the global pre-Christmas sales event. So great is its appeal, that Amazon launched its sales [...]
Black Friday is upon us and consumers are already facing a barrage [...]
Black Friday: How a Single Day Now Offers Retailers Months of Rewards
Black Friday has quickly become the shining jewel in the retail crown. Cementing its place as the most important event of the year, Cyber Week has even surpassed Christmas when it comes to net spend and customer volume, writes Lisa Luu, [...]
Black Friday has quickly become the shining jewel in the retail crown. [...]
The Christmas Season: A Logistical Nightmare for Retailers?
Standing out in an increasingly crowded online marketplace appears to be a challenge for even the most seasoned retailers. Without the ability to connect with shoppers face-to-face, online retailers must therefore find different ways to draw shoppers to their online [...]
Standing out in an increasingly crowded online marketplace appears to be a [...]
What Can Retailers Learn from This Year’s China Singles’ Day?
11 November was the biggest shopping day in the world: China Singles’ Day. This year's sales amounted to USD$25.3bn (£19bn) according to Alibaba – USD$7.5bn (£5.66bn) more than in 2016. The event is getting bigger and bigger each year. So, [...]
11 November was the biggest shopping day in the world: China Singles’ [...]
Location Sciences Launches Online-to-Offline Attribution Product; Wayfair Launches Visual Search Product
RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: Location Sciences and On Device Research launch online-to-offline attribution product; Wayfair launches visual search; Accenture research finds AI-powered tech will drive Christmas spending; [...]
RetailTechNews rounds up some of the biggest stories in the European retail technology [...]
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