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Hugh Williams

Hugh Williams

Editor, FGB

Hugh Williams is Editor of FastGrowthBrands, where he edits and writes daily content focusing on challenger, direct-consumer and digitally native brands. He holds a Bachelor’s degree in History and Business from the University of Newcastle.

Articles by Hugh

  • Vast Majority of UK Purchases Online; Netflix Taking Control of TV Market

    RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Vast Majority of UK Purchases Online; Netflix Taking Control of TV Market; and Struggles to Support Digital Self Service. Vast Majority of UK Purchases Online Online [...]

    RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. [...]

  • Rewriting the Customer Experience Rulebook in E-Commerce

    Creating consistent cross-platform retail experiences is one of the biggest challenges businesses face today. The expectation to deliver the highest quality content to everyone, everywhere, and in real time means brands are under continuous pressure. Inevitably, with pressure comes room for error. In this piece for [...]

    Creating consistent cross-platform retail experiences is one of the biggest challenges businesses face today. [...]

  • Enabling an Impactful Conversation with Your Consumers

    In this piece for RetailTechNews, Anne De Kerckhove, CEO, Freespee, discusses how brands need to adjust their communication in order to better guide consumers along their path to purchase. These days, consumers arrive from an array of digital channels during the [...]

    In this piece for RetailTechNews, Anne De Kerckhove, CEO, Freespee, discusses how brands [...]

  • Crossing the Digital Divide: How to Streamline the Customer Experience

    The UK high street is a tough place to do business. In this piece, Patrick Fahy, Retail Lead, KCOM tells RetailTechNews that, facing accelerated store closures, well-known brands entering administration and fierce competition from online giants, 2018 could be a signal [...]

    The UK high street is a tough place to do business. In [...]

  • Does Amazon Have a Millennial Problem?

    It seems a ridiculous question to ask, with the business set to take 50% of the US e-commerce market by the end of 2018, but it does look as though Amazon might have a millennial problem. Here, we take a [...]

    It seems a ridiculous question to ask, with the business set to [...]

  • High Street Adapting too Slowly; September Start for Campaigns Results in Higher Sales

    RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: High Street Adapting too Slowly; September Start for Campaigns Results in Higher Sales; and Grocery App Usage Taking Off. High Street Adapting too Slowly High street [...]

    RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. [...]

  • Shoppable Instagram – How Will It Affect the Jewellery Industry?

    Instagram is growing in the social media world and is becoming more of an important asset for retailers. In fact, 42% of small businesses said that they would rather point a customer to their Instagram profile than their website. Recently, Instagram [...]

    Instagram is growing in the social media world and is becoming more [...]

  • Capitalising on Real-time Data

    Data has long been used in the retail sector to influence decision making around stock control, shape pricing strategies, and develop the customer experience. Importantly, writes Michael Poyser (pictured below), chief analytics officer, Ecrebo, data can also be used to gain [...]

    Data has long been used in the retail sector to influence decision [...]

  • Do Online Brands Need a Physical Location?: Q&A with BookingBug

    There has been a clear trend in the retail industry of online-only brands investing in brick-and-mortar. In the past month alone, we’ve seen brands like Wayfair, Parachute, and Fabletics announce plans to open physical locations. In this Q&A with RetailTechNews, Hayley-Jayne Cone (pictured below), chief [...]

    There has been a clear trend in the retail industry of online-only [...]

  • The Future of Consumer Experience: IoT & Changing B2C Relationships 

    In this piece for RetailTechNews, Rob Prevett, founder, Disruption Summit Europe, goes into detail on how the internet of things (IoT) is going to revolutionise the future of customer experience. It’s no major claim that the IoT is going to fundamentally change [...]

    In this piece for RetailTechNews, Rob Prevett, founder, Disruption Summit Europe, goes into [...]