Hugh Williams

Editor, FGB
Hugh Williams is Editor of FastGrowthBrands, where he edits and writes daily content focusing on challenger, direct-consumer and digitally native brands. He holds a Bachelor’s degree in History and Business from the University of Newcastle.Articles by Hugh
Amazon Boosting Sponsored Products; Hyundai & Amazon Team Up
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Amazon boosting Sponsored Products; Hyundai & Amazon team up; and Amazon to reach USD$1tn? Amazon boosting Sponsored Products In its latest bid to close the gap with Google and [...]
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. [...]
Over-Reliance on the Bidstream Is Failing Retailers Looking to Make the Most of Location-Based Advertising
Today, using location data as part of ad campaigns is the norm for most retailers – and for good reason. Not only does it enable them to build location-informed audiences, but also to target consumers with the right message, at [...]
Today, using location data as part of ad campaigns is the norm [...]
Millennials Move Shops for Retail Tech; E-commerce Booms in H1
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Millennials Move Shops for Retail Tech; E-commerce Booms in H1; and Slow Load Time Costs Customers. Millennials Move Shops for Retail Tech Over two-thirds (69%) of [...]
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. [...]
Using Personalisation to Build a DTC Business – Q&A with LeSportsac
Whether you know them as direct-to-consumer (DTC), or digitally native vertical brands (DNVBs), the number of businesses looking to skip third-party intermediaries in their selling process, and build a relationship with their end consumer, is increasing. Some e-commerce pure plays are [...]
Whether you know them as direct-to-consumer (DTC), or digitally native vertical brands [...]
Using Personalisation to Build a DTC Business – Q&A with LeSportsac
Whether you know them as direct-to-consumer (DTC), or digitally native vertical brands (DNVBs), the number of businesses looking to skip third-party intermediaries in their selling process, and build a relationship with their end consumer, is increasing. Some e-commerce pure plays are [...]
Whether you know them as direct-to-consumer (DTC), or digitally native vertical brands [...]
Retail's Bright, Data-Based AI Future
The retail industry is going through an extraordinary time of digital disruption right now, with the continuing accelerating growth of mobile e-commerce having a massive impact on the traditional high street. With the recent announcements of store closures from the likes [...]
The retail industry is going through an extraordinary time of digital disruption [...]
Untangling the Complexities of Mobile for Brick & Mortar Retailers
Grim phrases about the end of the physical shopping experience have been spinning through headlines since the launch (and rapid success) of e-commerce. The average layperson must wonder if we’re facing the end of brick-and-mortar stores – a life of [...]
Grim phrases about the end of the physical shopping experience have been [...]
What to Consider When Building Your Mobile App
Consumers’ lives are getting faster and more connected. In this piece, Melanie Jensen, e-commerce manager, Aptos, tells RetailTechNews that to make sure retailers are reaching shoppers at every touchpoint, they need to ensure that they are optimised for life on the [...]
Consumers’ lives are getting faster and more connected. In this piece, Melanie Jensen, [...]
Retailers Discuss Mobile, APAC & U.S. Giants & Online Flagships at Inaugural RetailTechSummit London
Last Tuesday (17 July) the inaugural RTS London event saw retailers, brands, and agencies come together to discuss the biggest topics in the industry. As well as panels and presentations from sponsors Bazaarvoice and Baidu, the attendees also had the [...]
Last Tuesday (17 July) the inaugural RTS London event saw retailers, brands, [...]
UK Retailers Making the Most of Prime Day; Streaming Services Overtake Pay-TV
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: UK Retailers Making the Most of Prime Day; Streaming Services Overtake Pay-TV; and Microsoft & Walmart Team Up. UK Retailers Making the Most of Prime Day Amazon may have [...]
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. [...]
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