Hugh Williams

Editor, FGB
Hugh Williams is Editor of FastGrowthBrands, where he edits and writes daily content focusing on challenger, direct-consumer and digitally native brands. He holds a Bachelor’s degree in History and Business from the University of Newcastle.Articles by Hugh
UK & Japan Lead the Way for M-commerce; Delivery Failure Costing Consumers & Retailers
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: UK & Japan Lead the Way for M-commerce; Delivery Failure Costing Consumers & Retailers; and Technology Will Help Build Stronger Relationships with Retailers. UK & [...]
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. [...]
Modern Customers Require Effective Systems Integration: Q&A with WHISHWORKS
It seems like all retailers have a data problem. Some don't have enough and don't understand their customers, while others have too much and don't know how to interpret it (again, resulting in a poor understanding of customers). In this [...]
It seems like all retailers have a data problem. Some don't have [...]
Why It’s Time for Brands & Retailers to ‘Double Tap’ Social Commerce
In this piece for RetailTechNews, Chloe Cox, e-commerce consultant, Salmon, explores the new realm of purchasing through social channels. Everyone is talking about 'social commerce’ – it’s the hottest buzzword in commerce right now. Many have argued that social commerce is no more [...]
In this piece for RetailTechNews, Chloe Cox, e-commerce consultant, Salmon, explores the new realm [...]
Long Live the High Street: How AI Is Transforming Brick-&-Mortar Retail
Despite what many people say, the high street is not dead – it’s simply transforming. However, as Martin Linstrom, managing director, UK & Ireland, IPsoft explains, we now live in a digital world where consumers can find whatever they want [...]
Despite what many people say, the high street is not dead – [...]
Will UX Analytics Tools Mean the End of A/B Testing?
With most savvy e-commerce brands now using UX analytics solutions to augment their testing tools to determine what areas are most in need of improvement on their websites, it raises the question: just how much time and money is being [...]
With most savvy e-commerce brands now using UX analytics solutions to augment [...]
It’s Time Retailers Embrace Visual Search Technology
With all the recent noise around voice search, most retailers are aware of the opportunity it presents in the home with Google Home and Amazon’s Alexa – and outside it, with the likes of Apple’s Siri and Samsung’s Bixby. It’s [...]
With all the recent noise around voice search, most retailers are aware [...]
How the Software Robot Is Transforming Retail from the Inside Out
The retail ecosystem evolves constantly. Retailers need to reduce costs and increase efficiency in a challenging market where consumer spending is unpredictable, costs are rising, and finding staff with the right experience can be difficult, as explained here by Rory [...]
The retail ecosystem evolves constantly. Retailers need to reduce costs and increase [...]
Now & Next: Direct-to-Consumer Brands
With direct-to-consumer (DTC) headliners such as Warby Parker, Dollar Shave Club, and The Honest Company having market values of around (and in Warby’s case, well over) USD$1bn, the attention the DTC space has been getting is justified. It is the [...]
With direct-to-consumer (DTC) headliners such as Warby Parker, Dollar Shave Club, and [...]
Now & Next: Direct-to-Consumer Brands
With direct-to-consumer (DTC) headliners such as Warby Parker, Dollar Shave Club, and The Honest Company having market values of around (and in Warby’s case, well over) USD$1bn, the attention the DTC space has been getting is justified. It is the [...]
With direct-to-consumer (DTC) headliners such as Warby Parker, Dollar Shave Club, and [...]
Digital Trade Marketing: Delighting Shoppers in the Age of Digital
Trade marketing, as with most marketing disciplines, is not one for standing still. In this piece for RetailTechNews, Ankit Jain (pictured below), head of commerce product strategy, EMEA, Google, explains why he believes trade marketing will shift away from in-store displays [...]
Trade marketing, as with most marketing disciplines, is not one for standing [...]
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